SMARTUP
The essential legal compass for smart start-ups
Most entrepreneurs don't realise how exposed they, their business, and their brand are.
IF YOU CAN'T AFFORD LEGAL ADVICE, YOU CAN'T AFFORD TO BE IN BUSINESS.

THE SERVICE
Do you know what you don't know? And do you know what it could cost you?*
I founded SmartUp with one goal in mind: to provide a smart, fast and reliable legal 'compass' for start-ups, scale-ups, entrepreneurs and small business owners. This one-stop legal service points you, and your venture, in the right direction – with everything you need to know (and none of the stuff you don't) to protect yourself and your brilliant idea. Do not proceed without this!
*Everything.

THE DETAILS
There's no-one else offering this future-focused service for entrepreneurs!
For a flat fee of AUD$2000 you – the founder – will receive 1-1 time with an expert who’s well-versed in the issues that face start-ups and scale-ups.
Your business will receive a comprehensive audit to identify what issues need to be addressed – and, importantly, in what order – to ensure compliance, good governance and to identify specialist areas that need additional work so that you and your business are protected.
You will receive a report containing the issues that need to be addressed – in logical order – to take your dream to the next level and how they should be dealt with. This could be foundational – such as to the most appropriate corporate structure at start-up – through to scaling-related issues, such as shareholder agreements with angel investors.
You will also receive a total of 4 free follow-up calls (capped at 10 min per call or pro-rata), valid for 12 months, where you can discuss any matter relating to the audit or report.
The top-level points...
Fixed fee of AUD$2000
Perfect for Australia/NZ and SE Asian entities wanting to break into Australian/NZ market
Consults delivered via Zoom/Google
The purpose is to identify legal hurdles/processes that need to be addressed for your business to start/scale
You receive a written report identifying key issues and proposed mitigations and next steps
Once those legal issues are identified, you have the option to engage subject matter experts
You can also access scaling services through a third party

WHAT TO EXPECT
A thorough, unbiased legal audit of you, your business and your brand, which includes...
1. First steps
Identify any Founder capability/capacity issues/barriers to success
2. What you sell
Identify any licence/regulatory requirements
3. Your business structure
Is this model best suited for either now or future growth?
4. Intellectual property
Have you identified yours and taken steps to protect?
5. Insurance/Liability
What are your potential areas of liability and how do you mitigate?
6. Privacy
Identify what personal information you may hold belonging to third parties

ABOUT ME
I'm Wes. Your captain as you navigate these unknown legal waters.
I'm an experienced legal professional, with specific interest in legal strategy, governance and risk for entrepreneurs. I'm a Director and Chief Legal Officer for Cataliize, and Legal Counsel and Strategist for the Graeme Wood Foundation.
GET IN TOUCH

